Growing your business using social media
Since its development, social media has greatly changed the way brands interact with consumers and vice versa. Today, it’s a critical part of the digital marketing strategy for small businesses. At Starling Media, we know how to use it to achieve your business’s objectives and how it integrates with other channels.
A strategic approach to social media management is essential. We can help you create relevant posts to foster a much stronger connection between your brand and your consumers. Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs.
This is how we work
Develop a strategy
Firstly, we run an audit to determine your social landscape. We will profile your audience and determine how they behave, alongside looking at your competitor’s activity. We do this you gauge what’s working for them and where do the opportunities lie. The results are used to develop our strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience including the what, when and where, so your social media base grows, engages and converts.
Create future content and analytics
If required, we can create and curate content which will be posted on fixed dates according to a calendar. This will generate buzz around your business. We’re constantly monitoring and analysing and spotting opportunities to optimise your posts and campaigns. We use great analytics to find how people are responding and who best to target to deliver the best performance.
Report on results
Finally, we will send you fully customised social reports showing you key metrics on page and campaign performance alongside insights and our recommendations for the future. In other words, we show you what’s important to achieve your goals.
Reasons to use Starling Media as your Social Media Marketing Agency
You may be struggling to keep your social media platforms up-to-date and post on interesting, engaging topics. Or your followers may not engage as much so you would like. We understand the finer details of the social platforms Facebook, Twitter, Instagram and LinkedIn and will use social posts to help you achieve your business objectives.