Transforming your vision into a
marketing strategies | website design | social media integration | branding | copywriting
Helping small businesses to
What we do - it's all about strategy
What does your business need to do to ensure a successful, long-term marketing strategy? That is to get the right message to the right audience at the right time. Well that’s where we come in. We get to know your company’s profile, competitors and industry to see where your message can be improved. This may include designing a new website, writing or tweaking content, and/or strengthening your branding. Or it may mean developing a full marketing strategy which we do in the 6 steps described below.
Your marketing strategy in 6 steps
why do small businesses need websites?
In short, businesses that have a good website perform better than those that don’t. In this day and age, even the smallest of businesses benefit from a website for the following reasons:
It’s becoming more common for businesses to have websites in this digital era. Therefore, consumers are generally turned off by businesses that don’t have a web presence. With some clever Search Engine Optimisation (SEO), a website puts the business out there and makes itself known.
Note: businesses with poor websites can leave a bad impression. Outdated information, old design and layout, poor use of colours and font, spelling errors, and links that don’t work are all indicators of a poor website. Unfortunately, a lot of small business owners succumb to these mistakes because they don’t have the skills or time to design a functional website.
A brand is what makes a business recognisable from the rest. Small businesses can use their websites to both illustrate and reinforce their brands with design, layout, and content. In addition, a strong brand allows small businesses to more easily tell their story to a wider audience.
To secure the longevity of your business, marketing is essential – especially for small businesses. A great website will market your small business 24/7 without being a huge expense.
With the internet, information has become a commodity that’s both valuable to the consumer and a business. Content is a big reason why small businesses need websites. By providing information, businesses can better sell themselves to consumers.
Competition is fiercely digital these days which is why small businesses especially need websites. By having a professional website, a small business can compete head on with a larger competitor.
There is also a lot of data available when you have a website. It’s easy to see where your audience logs in from, at what time, and what they searched for to get there. This is powerful for small business owners. There’s less guesswork and more concrete evidence on people’s behaviour and thought patterns.
In 2019, all small businesses need a website. If you don’t have a website that you are proud of, let us create a this for you.