Search Engine Optimisation
can good SEO make our company more visIble?
Your website won’t just appear in search engine (Google, Yahoo, Bing etc) results just by itself. It takes clever planning to ensure that your potential clients find your website when searching for the product or services you offer.
This process of setting up your website so that your clients can find it easily is called search engine optimisation (SEO). The process to set up SEO changes as search engines change their algorithms. SEO is, therefore, a continual process of reviewing and improving to ensure that you stay ahead of the competition. The reason that search engines are constantly changing their algorithms is to reduce the SEO manipulation.
COMPONENTS OF GOOD SEO
Listed below are the 5 components of the algorithms used by most search engines. A good SEO strategy should, therefore, incorporate a mix of all five.
The search engine’s purpose is to deliver the best possible user experience for its browsers. Therefore, compelling, unique and relevant content is rewarded with higher SEO ratings. We follow good practice writing tips that are favourable to SEO. For example: repetition of keywords, sub-headings and embedded links within the copy.
Social signals are direct links from somebody’s social media channel to your website. They are generally populated when people like your page enough to ‘share’, ‘like’, ‘retweet’’ a link to your website and its content. These are really important, as they are essentially social validation and endorsement of your business.
Backlinks to website
For your website to be successful in attracting visitors, it’s not just your own content that’s important, but also the presence of links to your website in other locations on the internet. These are known as backlinks.
Backlinks serve as a measure of a website’s popularity and authority. It’s essentially a recommendation when another website includes a link through to yours.
When designing your website, we aim for ease of navigation for your users. This means ensuring that the most important and highest quality content is only a click away. In addition, we monitor your website’s loading time, as slow loading times can be penalised by search engines in their search algorithms.
Interestingly, a mobile website design has become crucial to ensuring that you rank high on mobile searches. In addition, a video on your site will improve your SEO exponentially. A video is the future of internet search and your business’s success.
Click through rates
Another aspect of SEO to consider in the mix is “click through rates” to the different pages on your website. Again, like social signals, this is about validation from others and their experience of your website.
The most successful and authoritative websites have higher click-through rates. Also important is the amount of time visitors spent on the website.
To increase click-throughs, we start with having eye-catching titles and meta descriptions for your website.
Overall, building the strength of your brand is a must – so that when people search particular keywords, they recognise your brand and are compelled to click.
The ultimate style guide for your business
We will draw up a set of style guidelines which is the most effective way to make sure everybody communicates in a consistent way. The building blocks of your brand will be captured in the style guide.
- Logo or brand mark.
- Colour palette: Usually includes primary and secondary palettes.
- Font styles: Typeface and weights for various content usage.
- Supporting graphics or images: Photography style, iconography, etc.
- Brand personality or character: How should your brand be perceived, what words describe it?
- Tone and voice
Looking for a reliable & dedicated communication agency
To analyse the success of your new website, we can report back to you with detailed statistics and insights in simple, straightforward graphs. This helps you make data-driven decisions about your content, and marketing strategy so you can increase your future website traffic, leads, and sales. Our reporting will include the following data.
We will show you the total number of sessions within the date range. A session is the period time a user is actively engaged with your website.
We will show you the number of users who have had at least one session within the selected date range. These stats include both new and returning users.
This statistic reflects the number of page views is the total number of pages viewed. Repeated views of a single page are counted.
This reflects the average amount of time an individual user spends on your site.
This is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
This will show you whether you visitors are visiting your site via cell phones, tablets or laptops.Toggle Content
Top countries and cities where visitors originate.
The keywords visitors use to find your site
The keywords that are used the most