Shining a

LIGHT

on law firm websites

THE IMPORTANCE OF LAW FIRM WEBSITES

Here are some great reasons why it is important for a law firm to have a website to market your firm:

A website can allow your clients to reach you far more conveniently than any other source. A potential client can search for you on the Internet and reach you instantly, any time of the day.

A website can help you build trust and credibility not just among your clients, but your peers as well. The content you provide on your website, including references and testimonials can build the trust in your skills and knowledge. Only when people are sure you know how to solve their problem will they contact you. A website blog can be an ideal way to display your knowledge and expertise.

If you want to compete against the large firms, websites are ideal to give you the same accessibility to the public. By using Search Engine Optimisation (SEO) content on your site, you can make it rank higher on search engines. Therefore, if a potential client searches for legal help on a particular topic, your firm’s website will pop up on the first page of Google results.

The best thing about having a website is that it provides your customers with all the information they need in the most convenient way. Your clients can learn about your attorneys’ credentials, experience and knowledge areas, and where you are without having to pay a visit to the office. 

A website is a smart way to maximise your marketing Rand. But a website alone is probably not enough. Take advantage of social media outlets as well – and don’t forget blogging – it’s another great way to enhance your reputation and bring clients in. The best marketing strategy is a multifaceted approach that spans a variety of modalities.

WEBSITE DESIGN | OUR PRICING

Prices may vary according to client specifications. The estimate excludes the monthly hosting fee and any website domain transfer fee.  The hosting fee for small businesses is R 59 per month and includes personalised email addresses (hostify.co.za). All prices exclude VAT.

Basic website design

1 page scrolling: R1 800 (includes the essential elements)
1-3 page: R 2 800.00
5-page: R 5 000.00
10-page: R 10 000.00
E-commerce: R 15 000.00 scrolling

MONTHLY WEBSITE
Maintenance retainer

1-hour: R350
3-hour: R 1 000.00 pm
6-hours: R 2 000.00 pm
9-hours: R 3 000.00 pm
Negotiable depending on maintenance required

WORDPRESS ONSITE TRAINING

Training to make basic changes
to your website:
R 350 per hour
Initial recommend number
of hours: 3


SEO and analytics

R 1 500
Keyword identification
Full on-page SEO
Google Search Console
SEO-Friendly URL Structure
Submission of site to search engines

LAW FIRM WEBSITE DESIGN | BEST PRACTICE

We like to focus on clean typography, creative messaging, striking photography, simple navigation and easy usability. Here are our best practices for branding a law firm website that will help your firm stand apart in the crowded field.

YOUR HOMEPAGE

Your website homepage design is paramount to the success of your website. This page holds a lot of weight as it is your first impression for visitors. Aside from showcasing your brand, your homepage should do the following:

  • Communicate quickly and succinctly exactly what you do and the benefits you bring.
  • Be easy to read and uncluttered.
  • Grab attention with eye-catching images.
  • Immediately establish credibility.
  • Provide an overview of services.
  • Encourage your visitor to take the next action.
  • Provide a simple and effective way to contact you.

YOUR BRANDING

Consistent branding should be of prime importance to your firm. Often your brand will help determine the colour, font, and photography of your website.

On the most fundamental level, your brand is what your firm embodies in terms of values, who you serve, what you do, and how you do it differently than your competition. Essentially, it is why people choose you.

When we develop branding, we choose fonts and colours, and craft messaging that all represent the brand itself or what the brand is aspiring to be. 

YOUR UNIQUE MESSAGE

If there is one profession where clarity matters most, it’s the legal profession. While attorneys can’t get interpretive with legal contracts, there is a lot of room for creativity on their websites. Each website should have a unique message which is born from its brand, website goals and, of course, creative thinking. It is basically a unique theme that will be featured on the home page and consistently carried through the website and other marketing materials.

You can choose to showcase your attorneys or the legal services you provide. Having a consistent theme is key to building trust with a user and creating a credible website.

ATTORNEY PROFILES

After your homepage, your page profiling your attorneys is often the next important page on your site. It is the page your typical user will visit next after the homepage. Profiles should feature a sharp layout, high-quality photos and a creative way to display the information. You can include:
1. Education and admission
2. Practice Areas
3. Offices
4. Cases/Wins/Matters
5. News / Blogs
7. Community Involvement

CALL TO ACTION

Your call to action should state clearly what the next steps should be for your prospective client. You can do this in a number of ways, such as with easy click-throughs to call the firm directly or to leave contact information to receive a call back at the firm’s earliest convenience.

For example, for our “Call to Action” we invite you to click on the link below for more information on our website design services.

 

LAW FIRM WEBSITE DESIGN | UNIQUE HOMEPAGE EXAMPLES

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