Why is good copy so important?
Sharp, relevant, jargon-free copy will differentiate your product or service from its competitors. We use our expertise and skills to create fresh, compelling content for your company.
‘Copy’ is the industry accepted term for any writing that is used to market a product or service. Therefore, it makes sense that the quality of the copy whether digital or print is key to the company’s success. Prospective clients need to both understand and desire what you are selling, and it’s our job to make sure that happens.
It is important to note that the tone of your copy is critical and is driven by your target audience. For example, if you are selling professional services in business, then we will write in a more formal tone. However, if your market is the 16-24 year old demographic, a colloquial tone is likely to be more appropriate. While this may seem obvious, not all copywriters get it right.
TYPES OF COPY
We have a highly attuned understanding of the business and marketing world and so pay special attention to the following types of copy,
Copy for websites
It is important to have high-quality content that achieves two main business goals – attracts visitors and ultimately converts them to clients.
Your clients do not want to waste hours of their time reading overly-elaborate, laborious copy. We write precise, to-the-point copy, which tells them exactly what they want to know
Without dynamic online content, it will be difficult to generate new web traffic.
We will regularly update your platform with interesting, informative and useful content to attract visitors via inbound channels such as search engines, social media and email marketing links.
Copy for social media - LinkedIn, Facebook,Twitter, Instagram
We use your website content to support your social media activity.
Sharing useful content helps you increase your following and reach on social media. It also increases the number of people visiting your website via social channels.
Copy for Search Engine Optimisation
Without creating content to answer the questions your audience is searching for, you will probably only get search traffic from people already aware of your brand, who are searching for you by name. We will write your content to generate traffic to your website.
The ultimate style guide for your business
We will draw up a set of style guidelines which is the most effective way to make sure everybody communicates in a consistent way.
The building blocks of your brand will be captured in the style guide.
- Logo or brand mark.
- Colour palette: Usually includes primary and secondary palettes.
- Font styles: Typeface and weights for various content usage.
- Supporting graphics or images: Photography style, iconography, etc.
- Brand personality or character: How should your brand be perceived, what words describe it?
- Tone and voice